Real Estate Web Design

Services Rendered:: Custom Real Estate Websites, Realtor Websites, Brokerage Search Platforms, Property Search Tools, User Interface, Information Architecture, CMS, Responsive Mobile and Tablet Web Development, Hosting
Rendering Company:: Atlantic Studio (as Director)
The OGM (as Digital Media Architect)

Expert Homes Website

Expert Home & RV Park Models is known throughout Western Canada for developing the finest Park Model Homes, Lake Homes, Custom Cottages and Cabins. With a huge inventory spanning multiple independent product lines, and several separate audiences to target, Expert needed a website design which immediately educated visitors on their vast product line, and funneled end-users, developers, and first nations landlords appropriately.

Desktop Web Design Pages:

Expert Home - Homepage
Expert Home - About Page
Expert Home - Product Page
Expert Home - Sales Process Page

I designed www.experthome.ca with a vertical navigation to support its multiple product lines, and allow the menu itself the room needed to better describe each focus area. The product pages were overhauled to leverage a huge wealth of pre-existing marketing collateral to properly showcase each model, with an intuitive search/filter feature to shortlist user-preferred products. Moreover, every page on the site operates with a landing-page style flow, ending in a lead capturing form.

Mobile Responsive Design:

Expert Homes - Home Page Mobile Responsive Design
Expert Homes - About Us Page Mobile Responsive Design
Expert Homes - Mobile Product Page Design
Expert Homes - Mobile Sales Process Page

It has been a pleasure with working with such a talented award winning designer. Greg has shown a great strength of determination and ability to manage an entire web team has been proven and successful. It has been a great honor working with him. - Sunny Sarpal -
Chief Operating Officer and Chief Information Officer, Expert Home and Expert RV Park Model Inc.

Universal Properties Website

Universal Properties is one of eastern Canada's largest landlords with a expansive portfolio of residential, commercial, and accomodations properties, as well as ongoing development projects. All of these independant departments needed a web design with a flexible high-powered navigation to allow each portfolio property to be equally accessible. The project further required a completely indepenant "Resident Center" - A CRM managed area where tenants could log in and review/manage their account, submit mainenace requests and receive news feeds specifially for their community/builidng.

Desktop Pages:

Universal Properties - Home Page Web Design & IA
Universal Properties - Property Profile Page
Universal Properties - Search Page Design & IA

Universal Properties - Tenants-only portal
Universal Properties - Tenant Dashboard

Universal Properties - Tenant Payment Gateway
Universal Properties - Tenant Mainetance Request Area

The web design I proposed for www.universalproperties.ca funnels prospective tenants through two verticals: the expansive one-click, sitemap-style navigation and a dual map/filter based inventory search. The result is a real estate web design with a full-screen map-based search, and property details page with a comprenshive list of sales features including realtime unit availability. Careful review of the previous website's analytics showed that significant portion of the sites leads frequented the site on mobile, so special attention and testing was allotted for the responsive mobile design.

Mobile Responsive Design:

Universal Properties - Homepage Mobile Responsive Design
Universal Properties - Apartment Mobile Responsive Design
Universal Properties - Apartment Mobile Responsive Design
Universal Properties - Contact Mobile Responsive Design

Greg Fisher consistently delivers slick design based on progressive technology. His willingness to collaborate and flexible approach to find solutions is a rarity. The work he has provided us is invaluable and its impact is measured at our bottom line. He's one of the "good ones" and fun to work with. - Barbara Alexander -
‎SR Graphic Designer & Marketing Coordinator, Universal Properties

The Homestead Group Website

The Homestead Group needed a web design which accomodated Chicago's largest brokerage of 20,000 apartments, and from a branding standpoint, reinforced their dominant position as one of Chicago's oldest and most trusted apartment rental services. The system needed to pull data daily from an custom in-house inventory platform, and support an separate agent-only members area.

Desktop Pages:

Homestead Group - Home Page Design & IA
Homestead Group - Corporate Page

Homestead Group - Search Pages
Homestead Group - Contact Page

Simplicity was key in approaching www.chicago-apartments.com. Given The Homestead Group's large portfolio of apartments, the elemental search-centric landing page starts the user in disseminating the data, to a proven location-based full screen map search page. Each listing drives the user via a call to action through each property. The first 3 months of the site's launch seen bounce rates reduced by 27% and coversions increased by 32% vs. the previous website.

Mobile Responsive Design:

Homestead Group - Mobile Homepage Design
Homestead Group - Mobile Corporate Page Design
Homestead Group - Mobile Apartment Page Design
Homestead Group - Mobile Contact Page Design

The Homestead Group was fortunate to connect with Mr. Fisher several years ago and his works has been invaluable ever since. His track record in real estate marketing speaks for itself, and its proven to be invaluable as we further solidify The Homestead Group as Chicago's #1 real estate brokerage. - George Christos -
‎Founder, The Homestead Group Real Estate Brokerage